I have been working hard today to get ready for my epic journey in trying to raise 1 millioneurosin90days, and developing the idea of making people aware of  fair trade products, the kind of products that I sell at my store,  Caffe-Society here in Newport on the Isle of Wight. There is going to be a nationwide Fairtrade Fortnight from 26th February to the 11th March this year, and my project will start on the 8th of March. This project will be a great way for me to take part in this campaign and creating awareness. By simply making small changes in the way we act as consumers we can allow other people to make changes towards a better way of life. If enough of us make a change in our shopping habits, a community in Africa, Asia and Latin America can build more classrooms, improve medical facilities or buy transport so they can get produce to market. While we enjoy foodstuffs and other products from the developing world, we should make sure producers are making a sustainable living. The idea of fair trade has been embraced enthusiastically by people in the UK but more and more people need to line up behind fair trade products so that more producers cans sell more of their produce under fair trade terms.

With one in two people in the UK now saying they recognise the Fairtrade Mark, the Fairtrade Foundation is keen to use this year's Fairtrade Fortnight campaign to increase understanding about the impact that consumer decisions can have in tackling poverty in the developing world. Research undertaken by the Fairtrade Foundation shows that although many people know and agree with the concept of Fairtrade, they still have not made the switch to Fairtrade products. Fairtrade Fortnight is an opportunity for me to help promote this worthy cause a create  awareness through the www.millioneurosin90days  website.