I have just been reading the Mail on Sunday in the financial pages about Ethical Florists who are joining the new breed of enviromentally friendly companies.Companies based on socially responsible principles are on the increase. The Co-operative Bank calculates that ethical consumerism was worth £29 Billion in 2005 and new firms are springing up all the time. Businesses like Innocent Drinks, Cafe Direct and Divine Chocolate have been huge successes in recent years and other entrepreneurs are following in their footsteps.

Ethical and Green issues have risen up the agenda and Gordon Brown is expected to announce plans to boost social enterprise in his final Budget on March 21st. Ethical enterprises do not follow a strict model, but broadly, have a common aim of the pursuit of ethical goals alongside profit. This could mean proving their enviromental credentials, giving sums to charity or working closely with local communities. Jonathan Bland, chief executive of the Social Enterprise Coalition, the national body for ethical companies, thinks firms that are set up to deal with a particular problem and plough their profits back into the operation, will become the business model of the future. People are passionate about achieving a blend of running a business and caring about enviromental and social issues. Its not just about shareholder value - its evident you can make a profit and still be caring. The florist in the article realised that customers were increasingly concerned about the route their bouquet had taken from field to vase. The West London company are the first British Florist to belong to Fair Flowers, Fair Plants organisation. This is an International label that applies to flowers and plants grown by farmers who employ strict social working practices and strict enviromental guidelines. I intend to develop this idea in the making of my project, Millioneurosin90days.com  . As I go through the three months watch how I get on will these particular issues.